ABOUT MCBAD : Margadarshak Centre for Agribusiness Development

There is an increasing concern about the food quality and nutrition. Gone are the days when the food market used to govern by cost and availability.
Over last decade, the food consumption pattern is changing and role of milk and milk products in human nutrition has been given great attention in India.
The demand for the pure and fresh milk is increasing in the urban area and hence it is attracting the small to medium scale entrepreneurs to Dairying.
Major food processors have already switched over to Dairying as their main business.
The highly qualified experts from MCABD share their knowledge as well as field experience to bring out the Dairy Farming as a successful and profitable venture.

Goats are among the main meat-producing animals in India , whose meat has huge domestic demand.
Due to its good economic prospects, goat rearing under intensive and semi-intensive system for commercial production has been gaining momentum for the past couple of years.
High demand for goat and its products with potential of good economic returns have been deriving many progressive farmers, businessmen, professionals, ex-servicemen and educated youths to take up the goat enterprise on a commercial scale.
The emerging favorable market conditions and easy accessibility to improved goat technologies are also catching the attention of entrepreneurs.
A number of commercial goat farms have been established in different regions of the country.
The highly qualified experts from MCABD share their knowledge as well as field experience to bring out the Goat Farming as a successful and profitable venture.

India’ population of 1.35 billion people-One of the largest consumer market in world.
India’ livestock population is amongst the highest in the world.
The market size for poultry is estimated at around Rs. 350 billion.
Market is growing at 12-15% annually.
Third largest egg producer 72 billion per year/26 crores per day.
5TH Largest chicken producer 3.55MMT per year/1 crore chicks per day.
Majority of the sector – South India
Poultry products account for more than 75% of the non-vegetarian items consumed in India
Per capita consumption of eggs in India is-52 eggs
Per capita consumption of poultry meat in India is-2.5kg
The highly qualified experts from MCABD share their knowledge as well as field experience to bring out the Goat Farming as a successful and profitable venture.

Aquaculture in India is a very important economic activity and booming sector with a wide range of emerging potential.
An unparalleled average annual growth rate of over 4.5 percent over the years which has placed the country in the forefront of global fish production, only after China.
India ranks second in the world in total fish production with an annual fish production of about 9.06 million metric tons.
Appropriate technologies, financial investments, and entrepreneurial enthusiasm primarily accounts for this situation.

The global mushroom industry has expanded very rapidly in the last two decades by the addition of newer types of mushrooms for commercial cultivation.
However, mushroom as a vegetable is yet to find regular place among the Indian consumers. Despite of favorable agro-climate, abundance of agro wastes, relatively low-cost labor and a rich fungal biodiversity, India has witnessed a lukewarm response in its growth.
At present, the total mushroom production in India is approximately 0.13 million tons. From 2010-2017, the mushroom industry in India has registered an average growth rate of 4.3% per annum.
Out of the total mushroom produced, white button mushroom share is 73% followed by oyster mushroom (16%), paddy straw mushroom (7%) and milky mushroom (3%).
Compared to other vegetables; per capita consumption of mushrooms in India is meagre and data indicates it is less than 100 grams per year.
In the year 2016-2017, Indian mushroom industry generated revenue of Rs. 7282.26 lacs by exporting 1054 quintals of white button mushroom in canned and frozen form.

The cold storage business in India will have exponential growth in the coming few years.
Research suggests the cold storage industry to grow at a CAGR of 13-15% over fiscals 2019-23, mainly driven by rising demand for processed food, fresh fruits & vegetables, seafood and bio-pharmaceuticals in exports markets.
It is estimated that investment of Rs 16,000-21,000 crore is being lined up in the sector between 2019 and 2023 for optimising the domestic post-harvest value chain and to feed the downstream food processing industry.
The current cold storage capacity in India is pegged at 37-39 million tonnes (MT). According to official statistics, there are about 7,645 cold storages in the country with 68 per cent of the capacity being used for potato, while 30 per cent is multi-commodity cold storage.
According to experts, the long term solution for higher farm income and farmers’ prosperity is the growth of a viable food processing industry being fed by a robust network of cold storages and transport infrastructure to keep the farm produce remunerative.

The National Centre for Cold Chain Development (NCCD) has been established as an autonomous centre for excellence with the objective of promoting and developing an integrated cold chain for perishable agricultural and horticultural produce.
Ripening of fruits is an important part of post-harvest processing. Artificial ripening is done to hasten the process and produce more uniform ripening characteristics.
This sector has tremendous employment generation potential.
The demand for ripened fruits is particularly high in urban markets.

The Indian animal feed market was worth INR 400.5 Billion in 2018.
The market is further projected to reach INR 898.5 Billion by 2024, growing at a CAGR of 14.3% during 2019-2024. India currently represents one of the fastest growing animal feed markets in the world.

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